Kato has been officially recognized as the most popular nata de coco fruit juice brand in Thailand 2025—a testament to years of innovation, consumer trust, and organizational strength.

The rise of Kato to become Thailand’s No.1 Brand 2025 stems from multiple factors working hand in hand. However, in my view, the core of this achievement lies in two driving forces.

The first is our consumers, especially the brand’s loyal “Big Fans,” who have continuously supported Kato throughout the years. Without consumers who believe in our products and understand the brand’s DNA—across Marketing, Product, and Brand—Kato could not have reached this milestone. Every single day, as millions of bottles leave our factories, it is ultimately consumer trust and love that make this possible.

The second force is our people—the dedicated teams within the organization who transform every idea into reality. One of the greatest challenges in this industry is the ability to produce at scale within short timelines. The seamless collaboration between R&D, Marketing, and Production has been the driving power behind Kato’s “Mass Customize” strategy—enabling the brand to quickly respond to market demands while keeping every new launch fresh, fun, and exciting.

Equally important is Kato’s strong distribution capability. The brand has appointed Berli Jucker Public Company Limited (BJC) as its exclusive distributor in Thailand, ensuring extensive market reach across channels.

From the simple phrase “Drink and Chew” 20 years ago, today Kato has proven that a Thai brand can innovate, reshape consumer culture, and build a long-lasting place in people’s hearts.